P&G Sports Partnerships
Sports partnerships demand more than great visuals. They require creating campaigns that connect with passionate fans while supporting retailer objectives and brand goals. From Olympic activations and NFL promotions to sweepstakes and in-store experiences, these campaigns brought together national sporting events, shopper marketing and retail storytelling across multiple consumer touchpoints.
01
P&G | Sam's Club
Olympic Livestream
Designed creative supporting P&G's Olympic partnership, translating the excitement of the Games into a cohesive shopper marketing campaign. The work balanced national event branding with retail messaging, creating engaging assets that connected P&G's family of brands to one of the world's biggest sporting events.
02
Game Ready Playmakers
Developed creative for the grand opening of a new Sam's Club location in Tempe, Arizona. The "Playmakers" campaign brought together event branding, environmental graphics, and shopper-facing experiences to create an engaging celebration that welcomed members while reinforcing the partnership between P&G and Sam's Club.
03
Sam's Cash NFL Campaign
Designed shopper marketing creative for a Sam's Club NFL promotion centered around Sam's Cash rewards. The campaign combined bold sports visuals, promotional messaging, and retailer branding to create an engaging experience that encouraged member participation while celebrating football season around Draft timing.
04
Super Bowl LX Sweeps
Created campaign creative supporting a Super Bowl sweepstakes promotion, bringing together P&G brands, retailer messaging, and one of the year's biggest cultural events. Designed across multiple shopper touchpoints, the campaign balanced promotional clarity with energetic visuals to drive excitement and participation.
