Featured Project
Male Grooming P&G | Sam's Club Half-Page Print Ad
Inspiration
Creative Direction
The goal was to create a premium-feeling shopper marketing asset that elevated everyday grooming essential beyond a standard product lineup. Drawing inspiration from dramatic product photography, saturated lighting, and cinematic textures, I explored ways to give the category a more modern, masculine energy while remaining retail-ready for Sam's Club.
Photoshoot
Art Direction & Photography
I art directed and photographed the product lineup in-studio, experimenting with composition, perspective and lighting to create a dynamic hero image from individual products. Through multiple camera angles and styling refinements, I built a library of photography that balanced premium aesthetics with clear product visibility for retail communication.
Final Design
Half-Page Print Advertisement
The final layout combined custom photography, retouching, typography and promotional messaging into a bold half-page print advertisement promoting an assortment of Old Spice, Gillette Fusion and Crest 3D White Strips. Designed to stand out within the Sam's Club ISB booklet, the creative emphasized value while maintaining a premium, modern visual language consistent with these brands.
In-Market
within Sam's Club ISB booklet
